E-commerce study: explosion of mobile purchases.

A new e-commerce study

reveals that more and more French people are buying on mobile. 

A study in association with Visa, Criteo, Mobiyo, RetailMeNot, BNP Paribas and others, carried out by Mobile Marketing Association France in the first half of 2018 reveals that 17 million French people make their purchase on mobile (26%).

An infographic perfectly sums up the results of this study:

To find the complete study (paid), go to the website of the Mobile Marketing Association .

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